Privacy Policy

At The Guess App, we care about your privacy. This Privacy Policy explains what information we collect when you use our mobile app, "The Guess App" ("App"), how we use it, and how we keep it safe. By using the App, you agree to this policy. If you don't agree, please don't use the App.

1. Who We Are

The Guess App ("us," "we," or "our") owns and operates the App. You can reach us at support@theguessapp.com with any questions.

2. Who Can Use the App

The App is for people aged 17 and older. We don't knowingly collect data from anyone under 17.

3. What Information We Collect

We collect some information to make the App work and improve your experience. Here's what we collect:

  • When You Sign Up:
    • Your Google or Apple ID (only the unique identifier, not your password).
    • The images you upload.
    • Your selected country.
    • (Optional) A fun fact about your country.
  • When You Use the App:
    • Your guesses on other users' images.
    • Your points and rankings (global and by country).
    • Images you flag as inappropriate and your reasons.
    • Technical information like device type.
    • Push notification token (so we can send updates, if you opt in).
  • When You Pay:
    • Payment details are handled securely through our payment provider, RevenueCat (not us directly).
  • Automatically Collected:
    • Usage data (like number of swipes and time spent) through tools like Google Analytics for Firebase to help us understand how people use the App and improve it.
  • Attribution and Advertising Data:
    • Device information such as device type, operating system, IP address, and mobile advertising identifiers (like Apple's IDFA or Google's Advertising ID) through AppsFlyer to track app installs and measure advertising effectiveness.
    • Information about how you found our App (e.g., which ad or link you clicked) to help us understand which marketing campaigns work best.
    • With your consent (through Apple's App Tracking Transparency popup), we may track your activity across other apps and websites for advertising purposes.

4. How We Use Your Information

We use your information to:

  • Let you sign in and use the App (via Google or Apple).
  • Display your uploaded image and fun fact for others to guess.
  • Track your points and display your rankings.
  • Manage flagged content and keep the App safe.
  • Process payments for premium features (like more stats on your images).
  • Improve the App based on usage trends and fix issues.
  • Send you optional push notifications (you can turn these off anytime in your device settings).
  • Measure the effectiveness of our advertising campaigns and understand how users discover our App.
  • Show you relevant advertisements on other platforms (like TikTok) based on your interests and App usage, if you've given permission.

5. Who We Share Your Information With

We do not sell your data. We only share information when necessary:

  • Other Users: Your uploaded image, selected country, and optional fun fact are visible to others for guessing. Your rankings will show your points, country, original image you upload and name but only if you are in the top 15 of your country and/ or globally.
  • Service Providers:
    • We use Firebase (Google) to store and manage data.
    • We use RevenueCat to manage subscriptions and payments.
    • We use Google Analytics for Firebase to analyze usage trends.
    • We use AppsFlyer for mobile attribution and to track app installs, user engagement, and advertising campaign performance.
    • These providers follow strict privacy and security standards.
    • RevenueCat receives the app‑specific receipt, a pseudonymous app‑user ID, and the country of purchase to manage entitlements.
    • AppsFlyer receives device information, advertising identifiers, and install/usage data to provide attribution services.
  • Advertising Partners:
    • We work with advertising platforms like TikTok to show you relevant ads and measure campaign effectiveness.
    • With your consent (given through Apple's App Tracking Transparency popup), we may share your advertising identifier and usage information with these partners.
    • This helps us show you more relevant ads and understand which marketing efforts bring new users to our App.
    • You can withdraw this consent at any time through your device settings.
  • Legal Requirements: If required by law (e.g., a court order), we will share necessary information.

6. How We Keep Your Data Safe

  • We use Firebase's security features, including encryption, to protect your information.
  • Only you can upload or modify your profile.
  • While no system can guarantee 100% security, we work hard to keep your data safe.

7. Your Choices

  • Profile: You can update your uploaded image or fun fact anytime in the App. You can pause your images which will remove your image from the guessing pool.
  • Notifications: You can opt out of receiving push notifications at any time by adjusting your device settings.
  • Tracking and Advertising:
    • On iOS devices, you can control app tracking through the App Tracking Transparency popup when you first use the App, or later in Settings → Privacy & Security → Tracking.
    • You can reset your advertising identifier in your device settings (iOS: Settings → Privacy & Security → Apple Advertising; Android: Settings → Google → Ads).
    • You can opt out of interest-based advertising on TikTok through their ad preferences settings.
  • Account: You can delete your account inside the app. Go to profile → settings. We'll remove your data, except where the law requires us to retain some records.
  • Premium Purchases: Manage or cancel your subscription through your app store (Google Play or Apple).

8. Cookies and Tracking

  • The App doesn't use cookies directly.
  • Firebase services (including Google Analytics) collect some usage data (such as crash reports, session length, and general interactions) to help us improve the App.
  • We use mobile tracking technologies through AppsFlyer and advertising partners to measure app installs, user engagement, and advertising effectiveness.
  • These technologies may collect your device's advertising identifier (IDFA on iOS, Advertising ID on Android) and other device information.
  • On iOS, we will ask for your permission before tracking your activity across other apps and websites through Apple's App Tracking Transparency framework.

9. How Long We Keep Your Data

  • We keep your data as long as you have an account. If you delete your account, we'll remove your profile and guesses. Payment records or flagged content may be kept longer if required by law.

10. Your Rights

  • You can request to view, update, or delete your data by emailing support@theguessapp.com.
  • If you are in regions like the European Union (GDPR) or California (CCPA), you may have additional rights like requesting a copy of your data or limiting how it's used. Contact us and we'll assist you.

11. International Users

  • The App's servers are located in the United States. If you are using the App from another country, your data will be transferred to and processed in the U.S., where data privacy laws may differ from those in your country.

12. Changes to This Policy

  • We may update this policy from time to time. If the changes are significant, we'll notify you in the App or by email. Continuing to use the App after changes means you accept the new policy.

13. Contact Us

  • Questions or concerns? Please email us at support@theguessapp.com. We're happy to help.
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